Feedback is appreciated and interesting. In keeping with our promise to provide the facts why Zilog decides to do something whenever possible, we can use this as an example.
While Zilog is rebuilding our brand/value (however you want to view it) and adding new MCU offerings like the new Encore 6482 or Z8051 cores, we must still breathe some fresh life into existing products to stay relevant (or at least attempt to) in an ever changing industry. The past is the past, this team cannot change that. We can set the pace and direction of where Zilog goes now. It’s why we started the forum, re-surfaced the newsletter and other ways to start reaching out and communication with our customers. From my personal perspective it should have never faltered, and that is why we are honestly listening now. We may not always seem to get it but I am more than happy to explain why, whether it was due to resources, budgets, or strategic decision.
ZMOTION was a good example of that by embedding some useful software that is well suited for specific applications, in that case it was motion sensing and control. Note this differentiated combination now is taking off for us and it has achieving the goal of winning new designs.
In regards to ZGATE Embedded Security solution being mentioned here, true enough we are leveraging the F91 existing hardware and taking unique security software to create a new type of platform that Zilog previously had no play in….The plan was to open potential new markets for Zilog with this offering.
Important to note that ZGATE is not just about the F91, we have in plan “other types” of embedded security software(s) that will be a part of the ZGATE Security family but not necessary be using F91, next target may well be using the ZNEO MCU.
This move was really more about creating a new solution family for Zilog, leveraging either internal or external embedded SW layers. The current offering is restricted to only use/sell this particular software as an embedded solution. Zilog does not have the right to provide or license the stand-a-lone software as a product. Obviously, as we worked with the company their model was very different and we had to do a good bit of work to create a suitable embedded match to microcontroller.
Hope that helps explain the thought and decision made. As a company Zilog continues working for your business, maybe everything doesn't come out perfectly articulated but we definitely value your feedback!
Steve Darrough
IXYS Corporation - Zilog Inc.
Vice President of Marketing
Mobile: 408-644-6534
email:
sdarrough@zilog.com
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